![]() ![]() H&M-owned brand Cos is launching its own resale business, a move that will allow customers to buy and sell used Cos clothing. ![]() The digital platform, called Resell, is being positioned partly as a circular and renewable solution. But pegging resale as sustainable is not a simple claim to make. The Swedish-owned brand says the “community-curated online selection”, which will launch globally this month, will enable peers to sell old favourites and shop new pieces from the brand’s archive. The seller sets the price - and provides the product information and manages postage - and Cos will take a 10 per cent commission “to cover the operational costs of resell”. Cos is one of the first major brands to operate resale for its own products. H&M’s move will turn attention towards buying used, says Rachel Kibbe, director of circularity for Retrievr, a clothing and electronics collection service. Cos’s initiative comes as consumer interest in resale items is soaring last year, GlobalData predicted the resale market would grow from $24 billion in 2018 to $51 billion by 2023. ![]() Critics also say the model can only work if Cos is manufacturing products that will last, and it becomes part of a larger shift in its business model.īut, she says, at this point resale should be the minimum a brand is doing to reduce impact. ![]()
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